Privacy
policy.

Data Collection

Personal Information: We collect personal data such as your name, date of birth, home address, phone number, email address, and DUPR (Dynamic Universal Pickleball Rating) rating, along with any relevant match history, when you register for classes, events, memberships, or other services at our facility located at 21427 Martin Lane, Pflugerville, TX 78660 or future facilities. This data is essential for communication, service provision, and enhancing your experience.

Payment Information: Your payment details, including credit/debit card or ACH information, are processed securely by our third-party payment processor (Stripe/CardPointe). We do not store or have direct access to your payment information.

Bookings and Accounts: Court bookings, memberships, programs, events and newsletter sign-ups are handled on our booking platform, PlayByPoint (play.pickleland.com). The details you enter there are held by PlayByPoint on our behalf and are also covered by PlayByPoint’s own privacy policy.

Website Data: When you visit or log into our website, we use cookies and similar technologies to collect certain information about your visit. This includes (i) Usage Data (Information about how you use our site, such as pages visited, time spent on pages, and links clicked.) (ii) Device Information (Details about the device you use to access our site, including IP address, browser type, and operating system.) and (iii) Personal Data (If you provide it, we may collect information such as your email address, phone number, or other contact details). We may also combine this information collected automatically with other data we receive from third-party sources, such as data providers and marketing partners, to create a more complete profile of you. We then use this profile to communicate with you, including providing personalized advertising and promotional content based on your interests and browsing behavior. You may opt out of this at any time.

By continuing to use our website, you consent to our use of cookies and similar technologies as described in this policy. You can manage cookies at any time in your browser settings, and opt out of targeted advertising through the controls listed under “Cookies, Analytics and Advertising Tools” below.

Shop Orders, Event Tickets and Website Forms

Checkout: Paddles and gear in our online shop and tickets sold on pickleland.com/tickets are paid through Stripe. Stripe collects your name, email address, phone number and payment details. We receive your name, email, phone, what you bought and the amount paid, but never your full card number. See Stripe’s privacy policy.

Ticket holders: After buying event tickets, the buyer is asked for each ticket holder’s name, email address and gender. We store these with the order and use them to manage that event’s guest list. If you add someone else, please make sure they are happy for you to share their details with us.

Confirmation emails: Order and ticket confirmation emails are sent through our email provider, Resend (Resend’s privacy policy).

Measuring our ads: When a shop or ticket purchase completes, we report it to Google (Google Ads and Google Analytics) and to Meta (Facebook and Instagram) so we can see which ads led to a sale. They receive the order value and an order ID. Meta also receives the purchase from our server through its Conversions API, together with your email address, phone number and name in hashed (scrambled, SHA-256) form, your IP address, your browser’s user agent, and Meta’s own browser and click identifiers, so it can match the purchase to an ad. Google may receive a hashed email address and phone number for the same purpose.

Website forms: When you send a party booking, corporate event, lesson, sponsorship or creator form, we receive what you type (usually your name, email, phone and message). It is stored on Cloudflare for up to 30 days, emailed to our team through Resend, and posted to our internal staff messaging tool (Slack) so we can reply quickly. Forms and ticket pages use Cloudflare Turnstile to check that you are not a bot, which sends Cloudflare technical information about your browser and device.

Cookies, Analytics and Advertising Tools

Our website loads the following third-party tools, most of them through Google Tag Manager. They receive information such as the pages you visit, your IP address, device and browser details, and identifiers stored in cookies, and each handles that data under its own privacy policy:

• Google (Tag Manager, Google Analytics 4, Google Ads conversion tracking and remarketing): measures visits and ad results and shows our ads to people who have visited the site. Cookies include _ga, _gcl_au and Google’s advertising cookies on doubleclick.net. How Google uses this data; Google ad settings.
• Meta Pixel (Facebook and Instagram): measures visits, ticket and shop activity and ad results, and builds advertising audiences. Cookies include _fbp. Meta’s privacy policy.
• TikTok Pixel: measures visits and ad results and builds advertising audiences. TikTok’s privacy policy.
• LinkedIn Insight Tag: measures visits and ad results for LinkedIn ads. LinkedIn’s privacy policy.
• X (Twitter) Pixel: measures visits and ad results for X ads. X’s privacy policy.
• Metricool: website traffic statistics alongside our social media reporting. Metricool’s privacy policy.
• RB2B and Apollo.io: visitor identification services. They use your IP address, cookies and their own business-contact databases to try to recognize the company or professional profile behind a visit, and pass that business contact information to us (RB2B sends it to our staff Slack). This is the “data providers” information described in section 01. RB2B’s privacy policy; Apollo’s privacy policy.
• Botpress: the chat assistant on our pages. Messages you type into the chat are processed by Botpress to answer you. Botpress’s privacy statement.
• Cloudflare: hosts the site and protects it from abuse, and Cloudflare Web Analytics counts page views without setting cookies. Cloudflare’s privacy policy.
• Embedded content: YouTube videos, Google Maps and Instagram posts on some pages are loaded from those services, which can set their own cookies when the page loads. We also use Google Fonts.
• Amazon Associates: some blog posts link to products on Amazon. As an Amazon Associate we earn from qualifying purchases, and Amazon may use cookies to record that you came from our link.
• Our own cookie: pl_returning remembers that you have visited our homepage before, so we can show returning visitors different content. It contains no personal information.

You can block or delete cookies in your browser settings, use the links above, or opt out of interest-based advertising from participating companies through the Network Advertising Initiative opt-out and the Digital Advertising Alliance opt-out. The website still works if you block these tools.

Purpose of Data Collection

We collect your data for the following purposes:

• •Confirming registrations and bookings.
• •Sending class, tournament, event reminders and notifications.
• •Informing you of new services or offerings that may interest you.
• •Responding to your inquiries and providing customer support.
• •Personalizing and enhancing your experience at our facility.

Legal Basis for Data Processing

We collect and process data when necessary, using lawful and fair means with your consent or as implied by your continued use of our services. We adhere to data minimization principles, collecting only the data relevant to the purposes outlined. You retain the right to withdraw your consent at any time.

Data Sharing and Disclosure

No Sale of Data: We do not sell your personal data to third parties. We may share your information to comply with legal obligations, prevent fraud, or protect public safety.

Event Partners and Sponsors: Depending on the event you take part in, we may share your information with the partners or sponsors associated with that event.

SMS Privacy Policy:

• Service Providers: We may share your personal data with third-party service providers who assist in delivering SMS services, including platform providers and phone companies. These parties are restricted from using your data for any purpose unrelated to providing the SMS service. Please note that standard text message rates may apply based on your mobile carrier’s plan.
• Affiliates: We may disclose personal data to our affiliates or subsidiaries, but they will be bound by this Privacy Policy in their use and disclosure of your data. Text messaging opt-in data and consent will not be shared with any third parties.

Instagram and Facebook Messages and Comments: When you comment on or message our Instagram account (@picklelandatx) or our Facebook Page (including through Messenger), we receive your comment or message, your Instagram username or Facebook name, and an account identifier from Meta. We use them only to reply to you. Replies to event keywords and to basic questions may be automated; other messages are answered by our staff.

To write an automated answer, the text of your message is processed by an AI service provider acting on our behalf (OpenRouter, using Anthropic’s models). If your message needs a staff member, its text and your username or name are sent to our internal staff messaging tool (Slack). We do not use your messages for advertising and do not sell them.

We keep message and comment identifiers for up to 8 days to avoid replying twice, and the last few messages of a conversation for up to 24 hours so a follow-up question makes sense. Messages sent to staff remain in our staff messaging tool. The conversation itself stays in Instagram or Messenger, under your account and ours.

Your Privacy Rights

You have the right to access, update, export, or request the deletion of your personal data at any time. To exercise these rights, please contact our Data Protection Officer.

Deleting your Instagram or Facebook data: To have your Instagram or Facebook comments or messages removed from our systems, email dpo@pickleland.com and include your Instagram username or the name on your Facebook account. We will delete what we hold and confirm by reply. You can also delete the conversation from your own Instagram or Messenger inbox at any time.

Compliance and Security Measures

We comply with all applicable data privacy laws, including GDPR, and employ stringent security measures such as encryption and tiered-access controls to protect your data. We regularly review and update our security practices to ensure ongoing data protection.

Contact Information

For any privacy-related questions, concerns, or requests, please contact our Data Protection Officer at dpo@pickleland.com or by mail at Pickleland LLC, 21427 Martin Lane, Pflugerville, TX 78660. We are committed to addressing your concerns promptly.

Policy Updates

This Privacy Policy was last updated on October 28, 2026. We may revise this policy from time to time, and any changes will be posted with the updated date.